Work Experience
2022 - present
Head of Product Design
Fynbos is a Fintech startup creating innovative financial tools. As Head of Product Design, I lead the design of user-friendly interfaces, ensuring the products are intuitive and accessible, and collaborate with engineering teams and stakeholders to align design with user needs and business goals.
2022 - 2022

Product Design Lead UX/UI
At Vodacom Financial Services, my role as Product Design Lead in UX/UI I was responsible for overseeing the design of user-centric financial solutions and running a design department of 6 remote designers. My role involved crafting intuitive interfaces, driving design strategy, and collaborating across teams to ensure products meet user expectations and business objectives.​​​​​​​
2021 - 2022
Cipla South Africa
UX Design Lead
At Cipla, a global pharmaceutical company, as UX Design Lead, my focus was on designing seamless experiences for medical products. I was responsible for creating user stories, personas, and storyboards, plus prototypes and wireframes. Collaborating with the Digital Officer and change management team, my aim was to drive and enhance user satisfaction with Cipla's offerings.​​​​​​​
2020 - 2021
Creative Director
As Creative Director at Makeba Money, a NYC-based Fintech startup focused on payments and remittances in emerging markets, I ensured product design aligned with the brand across all business functions.​​​​​​​
2019 - 2019
Senior UX Designer
As Senior UX Designer at Quintessence, a B2B FinTech company specialising in data aggregation software, my focus was on creating a cohesive user experience across the platform, aiming to boost user satisfaction and engagement.​​​​​​​
2018 - 2019
Invictus Capital
VP of Creative
As VP of Design at Invictus Capital, a blockchain-based Fintech platform offering investment solutions through data science and machine learning, I led the creation of the brand, defined the creative vision and strategy, conceptualised wireframes and creative ideas, led brainstorming sessions, and executed on integrated marketing campaigns, in addition to prototyping products.​​​​​​​
2017 - 2017
Colourworks (now CWDi)
Creative Director
As Creative Director at Colourworks, an experiential agency, I led the creation of extraordinary brand experiences through marketing, design, and events. My role involved conceptualising and executing award-winning ideas, leading a team of designers, and overseeing the entire creative process to ensure high standards and consistency across all outputs.
2007 - 2017
Just Design Studio
Creative Director, Founder
As Creative Director and Founder of Just Design, I offered a range of services including brand identity, website design, UX/UI, motion graphics, printed literature, and design and production for exhibitions and events, leading the creative and development process end-to-end.
2002 - 2007
Popcorn Design
Senior Designer
I joined Popcorn Design as a startup creative agency – we soon became one of London’s go-to digital and print agencies. I worked my way up to Senior Designer within two years, managing a young and enthusiastic team. After five years of dedicated service, I decided to set up on my own and Just Design Studio came into fruition.
2023 Maven
2023 Designership
2021 Linkedin Learning
2021 Linkedin Learning
2021 Linkedin Learning
2021 Linkedin Learning
2020 IDEO
2019 AJ&Smart
2019 Udemy
2019 Coursera
2019 Coursera
2019 Coursera
2016 Shaw Academy
2001 Falmouth University
1997 Fairfield Art & Design
1993 Bishops Diocesan College

Advanced Figma Training
Ultimate Figma UI Masterclass
Brand Strategy
UX: Analyzing Data
Agile Foundations
UX Research for Agile Teams
Hello Design Thinking
Certified Design Sprint Facilitator
UX Design
Web Design Strategy and IA
UX Design Fundamentals
Visual Elements of UI Design
Foundation in Photography
BA (Hons) Graphic Design
BTEC ND Graphic Design
Matric (A Levels)
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