👋 Hi, I'm Justin
Design is how I make sense of things.
I’m a multidisciplinary design leader with over a decade of experience shaping products and brands in fintech and beyond.
My background spans creative direction, UX, and product design - bringing clarity and coherence to complex digital systems. I stay close to the craft, balancing hands-on design with strategic leadership to create thoughtful, human-centred experiences that make technology feel effortless.
What keeps me curious
I love finding clarity in the chaos - turning complex ideas into something simple, useful, and human.
Design, for me, is about understanding: making things work so naturally that people forget how complicated they used to be.
I’m also driven by collaboration - building teams where creativity, honesty, and calm thinking lead to meaningful work.
Where I do my best work
I’m most at home in fintech and other spaces where design has to earn trust. I combine systems thinking with creative direction to build products and experiences that align brand, UX, and strategy into one story.
How I think and work
I lead by doing. Staying close to the craft keeps me grounded and connected to my team. My process is simple: listen carefully, simplify relentlessly, and design with purpose.
What matters to me
Simplicity. Honesty. Quality. Momentum.
Good work with good people. Design that lasts.
Good work with good people. Design that lasts.
I iterate with purpose. I Simplify with intent.
What I do best
UX / UI Design
I create beautiful human-centred digital experiences that inspire, captivate and motivate.
Graphic, Web, motion & Product Design
I visually communicate using typography, photography, video animation and illustration to solve complex problems.
Cross-Functional Collaboration
I have an insatiable desire to collaborate, innovate and use a design thinking approach to all my projects.
Creative Leadership
I create and deliver the creative vision of a project through digital, print and moving images, and offer support and mentorship.
Brand & Identity Design
I create strong brands and identities that are uniquely you and portray the right image to the people who matter most, your consumers.
Conceptualise & Implement Creative Solutions
Conceptualise and mock-up creative ideas, lead brainstorms, execute on integrated marketing campaigns and prototype products.
Hobbies & Interests
I’m an active, outdoors-loving person who thrives on movement and time spent in nature. When I’m not designing, I’m usually training for my next triathlon - running both road and trail, cycling gravel and tarmac, or swimming in the open water. I share that love of being outside with my wife and our two energetic boys, who keep life as fun and fast-paced as race day.
I’ve lived and worked in England, Australia, and South Africa, and I’m now based in Cape Town. With a British passport and a lifelong curiosity for new places, I’ve been lucky enough to travel across parts of Europe, North America, and Canada.