A clear and confident website for Fynbos Money that inspires people to start investing.
Context
The Fynbos Money website is the primary entry point for potential customers discovering the brand. It needed to communicate the company’s mission of making investing simple and accessible while standing out in a crowded, traditional financial services market.
Role
Head of Product Design
Goal
Design a website that reflects the brand’s bold yet approachable personality, explains the product in plain language and drives visitors to take their first step toward investing.
Challenge
Most financial services websites feel cluttered, jargon-heavy and uninviting. The challenge was to create a digital presence that is clean and focused, with a strong sense of trust and simplicity. The site needed to reassure hesitant first-time investors while also communicating the long-term benefits of starting early.
Approach
I led the website design to ensure it expressed the Fynbos brand promise and guided visitors with clarity and intent.
Developed a bold, minimalist visual style with strong typography and vibrant accents to reflect the brand’s confidence and modern approach
Wrote and designed around a straightforward, plain-language narrative to cut through industry jargon
Prioritised simple navigation and clear calls to action to help visitors move easily from curiosity to signing up
Created a flexible design system to keep the website consistent as it evolves alongside the product
Outcome
A clean and confident website that reflects the Fynbos brand and differentiates it from traditional providers
Improved clarity for visitors about why and how to start investing with Fynbos
A seamless, trustworthy experience that supports user conversion and aligns with the company’s mission to empower one million South Africans to grow their money
Check out the website here: fynbos.money
