A confident, data-driven website for Invictus Capital, a leader in blockchain-based investing.
Context
Invictus Capital is a global investment platform specialising in cryptocurrency and blockchain-based funds. The company needed a website that reflected its technical expertise and leadership in digital investing while remaining accessible and trustworthy to a wide audience.
Role
VP of Design / Lead designer
Goal
Create a bold, modern website that clearly communicates Invictus’s focus on innovation, transparency and data-driven investing.
Challenge
The cryptocurrency investment space can be complex and intimidating for new investors. The design had to communicate authority and sophistication while simplifying technical ideas. The website also needed to highlight Invictus’s pioneering approach in applying data science, machine learning and blockchain technology to investing.
Approach
I designed a clean, structured interface supported by bold typography, minimal layouts and a confident use of colour.
Used strong statements and headlines such as “When data speaks, we listen” and “Master intelligent investing” to anchor the brand’s tone of expertise and innovation.
Developed modular content blocks to present complex ideas simply, such as Technical Excellence, Leading the Charge and Our Future in Blockchain.
Applied a visual system balancing red and blue to symbolise precision, progress and trust.
Prioritised legibility and hierarchy to guide users through Invictus’s story and fund offerings with ease.
Outcome
A modern and credible website that positions Invictus Capital as a pioneer in data-driven cryptocurrency investing.
Clear communication of the brand’s expertise in data science, machine learning and blockchain.
A cohesive visual identity that supports both technical sophistication and investor confidence.
Note on availability
The Invictus Capital website is no longer live following the company’s closure and liquidation proceedings in 2023. This was a result of broader challenges within the cryptocurrency investment sector at the time, which affected several related businesses.
The Invictus Capital website is no longer live following the company’s closure and liquidation proceedings in 2023. This was a result of broader challenges within the cryptocurrency investment sector at the time, which affected several related businesses.
