Modern, professional identity for Ripoll Med., the medical practice of Dr Emilia Ripoll.
Context
Ripoll Med. is the specialist practice of Dr Emilia Ripoll, a respected clinician and researcher known for her work in dermatology and skin cancer prevention.
Role
Lead designer
Goal
Create a bold, trustworthy visual identity that balances clinical professionalism with a contemporary, approachable feel.
Challenge
The practice needed a visual identity that stood out in a traditionally conservative healthcare field - something modern enough for digital use but still conveying credibility and care. The logo had to work across signage, stationery, and online platforms.
Approach
I designed a clean, geometric wordmark that highlights the “R M” initials inside a circle for a compact, recognisable icon. The logo uses a confident pairing of deep burgundy and a fresh, clinical blue to balance warmth and professionalism. Angular cut-outs in the “M” subtly reference precision and innovation, reflecting Dr Ripoll’s progressive approach to medicine.
Outcome
A distinctive, contemporary logo that strengthens Ripoll Med.’s professional image.
Adaptable for both physical and digital brand touchpoints.
Helped unify the visual identity of the practice, improving recognition and trust.
