Playful brand identity for Brown Cow, a boutique clothing store in London.
Brown Cow is a small boutique clothing store in London looking for a distinctive, fun logo to reflect its quirky brand.
Role
Lead designer
Goal
Create a memorable identity that felt playful but still clean and versatile for use online and in print.
Challenge
The store needed a logo that stood out in London’s crowded boutique fashion scene - something playful yet professional enough to work on tags, signage, and social media.
Approach
I explored simple wordmark concepts with subtle illustrative elements. The final design incorporates the cow’s horns into the “C” to maintain a clean, typographic, and instantly recognisable appearance. This approach balanced boutique chic with a hint of humour.
Outcome
A distinctive, memorable logo that conveys the brand’s name and character at a glance.
Versatile enough to use on shop signage, clothing tags, packaging, and digital platforms.
Positive reception from the client and customers.
