Elegant and innovative brand identity for Meliora, a fintech platform transforming access to alternative investments.
Context
Meliora helps alternative asset managers reach individual investors by combining a personalised Master Trust structure with end-to-end digital administration. This approach opens access to niche investment opportunities while reducing the manual burdens that typically slow down the industry.
Role
Lead designer
Goal
Create a brand identity that feels sophisticated and trustworthy to institutional investors while reflecting the innovation and accessibility of Meliora’s digital solution.
Challenge
The brand needed to appeal to two traditionally different audiences: professional alternatives managers and qualified individual investors. It had to convey credibility and fiduciary responsibility while standing out as a modern, forward-thinking solution to an industry long held back by manual processes.
Approach
I created a clean, minimalist wordmark where the “I” forms a stylised key, symbolising access, trust and unlocking opportunity. The use of a refined gold tone adds a sense of prestige and heritage while signalling quality and reliability. The overall design combines a modern tech sensibility with the gravitas expected in financial services.
Outcome
A distinctive and elegant logo that communicates both trust and innovation
Effective across digital platforms, presentations and investor-facing materials
Strengthened Meliora’s positioning as a transformative bridge between alternatives managers and individual investors
