Clean and professional identity for Meridian, a specialised crypto investment fund by Invictus.
Context
Meridian is a dedicated crypto investment fund developed by Invictus, offering investors focused exposure to opportunities in the blockchain space. The fund needed a distinctive yet connected identity that would complement the Invictus master brand while feeling credible and trustworthy in its own right.
Role
Lead designer
Goal
Create a clean, modern logo that reflects focus, stability and clarity, aligning with the fund’s professional investment approach.
Challenge
The fund needed to project trustworthiness and authority to appeal to serious investors, while standing apart from Invictus enough to give the product its own identity. The visual language had to feel confident and precise, signalling disciplined investment expertise.
Approach
I designed a minimal geometric mark formed by two mirrored triangles to suggest the letter “M” and evoke peaks on a horizon line, symbolising focus, direction and upward movement. The mark is contained within a circle for balance and cohesion. A clean, modern wordmark complements the symbol, while the strong blue palette conveys stability and trust.
Outcome
A simple, striking logo that conveys focus, stability and growth
Visually distinct yet aligned with the Invictus brand family
Works effectively across presentations, investor communications and digital platforms
