Bold, modern identity for Invictus, a blockchain-powered investment platform.
Context
Invictus provides investors with seamless access to innovative investment funds through a blockchain-powered platform. The company needed a brand identity that communicated strength, innovation and trust to both traditional investors and those embracing the new world of blockchain.
Role
Lead designer
Goal
Develop a confident, distinctive logo that reflects the company’s cutting-edge approach while remaining credible and professional.
Challenge
The financial sector demands trust and credibility, while blockchain innovation often feels abstract or inaccessible to mainstream investors. The logo needed to bridge these worlds, signalling reliability and stability alongside forward-thinking progress.
Approach
I designed a bold, uppercase wordmark with clean, geometric forms to communicate strength and resilience. The custom-cut angles in the “N” and “V” add a sense of innovation and momentum, while the bright red colour reflects energy, confidence and ambition. The simplicity of the design ensures clarity and impact across digital platforms and investor materials.
Outcome
A strong and memorable logo that conveys trust, innovation and momentum
Versatile across digital and print applications, from pitch decks to product interfaces
Helped position Invictus as a credible yet forward-looking player in the blockchain investment space
