Confident, modern identity for Hyperion, a crypto investment fund.
Context
Hyperion is a crypto-focused investment fund that wanted a visual identity to project authority, trust and forward-thinking innovation.
Role
Lead designer
Goal
Develop a brand identity that resonates with sophisticated investors, conveying credibility while reflecting the dynamic nature of the crypto space.
Challenge
The fund needed to distinguish itself in a competitive and often volatile market. The logo had to feel professional and established to build trust, yet modern enough to reflect the innovation at the core of crypto investments.
Approach
I designed a strong geometric icon built from a hexagonal form with an abstract upward-pointing element, symbolising growth and progress. This was paired with a refined serif wordmark to balance modern innovation with an established, credible feel. The deep navy palette added gravitas and sophistication.
Outcome
A distinctive and versatile logo that conveys growth, stability and trust
Balanced modernity and tradition, appealing to both crypto-native investors and more traditional financial clients
Provided a strong foundation for the fund’s brand across presentations, marketing materials and digital platforms
