Strong and trustworthy brand identity for White Lion Security Services.
Context
White Lion Security Services is a private security firm that wanted a professional identity to convey strength, reliability and protection.
Role
Lead designer
Goal
Create a bold, memorable logo that inspires confidence and works across uniforms, vehicles, signage and digital platforms.
Challenge
The brand needed to stand out in a competitive security market while projecting authority and professionalism. The visual identity had to be simple and strong enough to remain clear and recognisable at any scale.
Approach
I designed a stylised lion’s head in solid black and white, combining strength and clarity with a modern geometric look. The clean serif wordmark below reinforces a sense of heritage and stability, complementing the bold icon. This pairing communicates both trust and vigilance.
Outcome
A bold and memorable logo that embodies protection and strength
Works effectively across uniforms, vehicles, signage and digital platforms
Helped elevate the company’s professional image and brand recognition
