Fynbos Money is a digital investment platform designed to make long-term investing accessible and affordable for South Africans. The web-app helps users invest with confidence, focusing on low fees, proven strategies and a seamless self-service experience.

Create a product experience that removes the intimidation of investing, encourages action and builds trust through clarity and simplicity.

Many young professionals delay investing because they feel overwhelmed by jargon, complex options and high advisory fees. The goal was to design an experience that makes starting and managing investments feel as straightforward as opening a bank account, while maintaining a warm, transparent, and focused tone on what truly matters for long-term growth.

I led the end-to-end product design process, bringing calm to the complexity of the investment journey.

• Simplified onboarding to get users investing within minutes.
• Designed intuitive flows for creating Tax-free savings accounts, emergency savings accounts with multiple pots, and discretionary investments.
• Applied a confident, approachable brand voice and a clean visual identity that prioritises clarity.
• Focused on guiding users with plain-language explanations, progressive disclosure of details and a seamless link between goal-setting and fund selection.

• A modern and trustworthy investing platform that lowers barriers for first-time investors.
• A consistent brand experience that supports Fynbos's mission to help one million South Africans use their TFSA effectively.
• Positive early adoption and user feedback highlighting the ease of use, clarity and confidence the product delivers.

The Fynbos Money website serves as the primary entry point for potential customers to discover the brand. It needed to communicate the company's mission of making investing simple and accessible while standing out in a crowded, traditional financial services market.

Design a website that reflects the brand's bold yet approachable personality, explains the product in plain language, and drives visitors to take their first step toward investing.

Most financial services websites feel cluttered, jargon-heavy and uninviting. The challenge was to create a digital presence that is clean and focused, with a strong sense of trust and simplicity. The site needed to reassure hesitant first-time investors while also communicating the long-term benefits of starting early.

I led the website design to ensure it expressed the Fynbos brand promise and guided visitors with clarity and intent.

• Developed a bold, minimalist visual style with strong typography and vibrant accents to reflect the brand's confidence and modern approach.
• Wrote and designed around a straightforward, plain-language narrative to cut through industry jargon.
• Prioritised simple navigation and clear calls to action to help visitors move easily from curiosity to signing up.
• Created a flexible design system to keep the website consistent as it evolves alongside the product.

• A clean and confident website that reflects the Fynbos brand and differentiates it from traditional providers.
• Improved clarity for visitors about why and how to start investing with Fynbos.
• A seamless, trustworthy experience that supports user conversion and aligns with the company's mission to empower one million South Africans to grow their money.

As Fynbos evolved from early product prototypes into a live investment platform, it became essential to create a unified design system that could scale efficiently across web and mobile. The goal was to ensure visual and functional consistency while improving collaboration between design and engineering.

Develop a design system in Figma that combines Tailwind CSS and Material Design principles to streamline UI development and strengthen the Fynbos visual identity.

The product was expanding quickly, with new features and interfaces being added at pace. Without a shared design foundation, visual inconsistencies and duplication of work began to surface. The challenge was to define a flexible system that maintained Fynbos's minimalist, confident brand aesthetic while supporting technical implementation in Tailwind and Material-based frameworks.

I designed and documented a comprehensive design system in Figma that served as a single source of truth for both designers and developers.

• Established core foundations including layout grids, spacing scales, colour palette, typography, iconography and motion principles.
• Created component libraries that mirrored Tailwind utility classes and Material Design guidelines for seamless implementation.
• Defined clear naming conventions and usage documentation for faster, more consistent development.
• Collaborated with the engineering team to align Figma components with production-ready Tailwind classes and Material tokens.
• Ensured accessibility and responsiveness across all breakpoints to maintain usability and brand clarity.

• A cohesive design system that improved product consistency and reduced design-to-dev friction.
• Significantly faster design and build times through shared components and clear documentation.
• A scalable visual language that supports the future growth of the Fynbos platform and maintains a strong, unified brand presence.
• A flexible system that balances Tailwind's speed and precision with Material's usability and design depth.

My role involved crafting intuitive interfaces, driving design strategy, and collaborating across teams to ensure products meet user expectations and business objectives.

Makeba Money is a fintech platform that enables fast, low-cost money transfers between the USA and Cape Verde. The MVP was built to validate the core product experience, allowing users to send and receive funds securely through a simple mobile interface.

Create an intuitive, trustworthy MVP that meets compliance requirements and provides a seamless experience for both senders and recipients.

The goal was to design a digital remittance experience that felt effortless for users on both sides of the transaction. The product needed to balance simplicity with strict KYC and regulatory processes, ensuring users could onboard, verify their identity and send money with confidence. On the receiving end, recipients needed clear, reliable options for cashing out at agents or banks.

I led the end-to-end design of the MVP using Figma and FigJam to prototype and map the user experience.

• Designed a mobile onboarding flow that uses phone number sign-up and quick KYC verification.
• Created simple, high-contrast interfaces for sending, tracking and confirming transfers.
• Focused on clear feedback at every step to build user confidence and trust.
• Mapped and visualised user journeys for both sender and receiver to ensure a coherent, cross-border flow.
• Collaborated closely with engineers and compliance stakeholders to align design and functionality for launch.

• A functional MVP is now live on both iOS and Android stores.
• A seamless onboarding and transfer experience that reduces friction for first-time users.
• Early user adoption validates the design approach and product-market fit.
• A strong design foundation ready to scale for additional markets and features.

The Makeba Agent Portal is a web-based tool that enables retailers and banks in Cape Verde to facilitate cash payouts to recipients of international transfers sent through the Makeba Money app. It forms a key part of the Makeba ecosystem, which connects senders in the USA with recipients in Cape Verde.

Create a simple, secure and efficient portal that helps agents verify transactions, manage payouts and maintain trust with customers collecting funds.

The design needed to balance operational simplicity with financial security. Agents often work in busy retail environments with limited technical training, so the interface had to be fast, intuitive and reliable. At the same time, it needed to comply with financial regulations, providing verification and record-keeping features that prevent fraud and ensure accountability.

I designed the portal using Figma and FigJam, focusing on clarity, usability and error-free workflows.

• Mapped the agent journey from login to payout confirmation.
• Designed clean, minimal screens optimised for both desktop and tablet use.
• Prioritised quick lookup and validation features to minimise waiting times for customers.
• Created clear feedback and confirmation states to guide agents confidently through each transaction.
• Collaborated with developers and compliance teams to align the design with data and security requirements.

• A functional agent portal that enables quick, secure cash payouts to Makeba recipients.
• Reduced processing time and errors at payout locations through an intuitive interface.
• Strengthened trust and reliability between Makeba and its network of retail and banking partners.
• Established a scalable design foundation for future agent features and expanded payout networks.

Invictus provides investors with seamless access to innovative investment funds through a blockchain-powered platform. The company needed a brand identity that communicated strength, innovation and trust to both traditional investors and those embracing the new world of blockchain.

Develop a confident, distinctive logo that reflects the company's cutting-edge approach while remaining credible and professional.

The financial sector demands trust and credibility, while blockchain innovation often feels abstract or inaccessible to mainstream investors. The logo needed to bridge these worlds, signalling reliability and stability alongside forward-thinking progress.

I designed a bold, uppercase wordmark with clean, geometric forms to communicate strength and resilience. The custom-cut angles in the “N” and “V” add a sense of innovation and momentum, while the bright red colour reflects energy, confidence and ambition. The simplicity of the design ensures clarity and impact across digital platforms and investor materials.

• A strong and memorable logo that conveys trust, innovation and momentum.
• Versatile across digital and print applications, from pitch decks to product interfaces.
• Helped position Invictus as a credible yet forward-looking player in the blockchain investment space.

Invictus Capital is a global investment platform specialising in cryptocurrency and blockchain-based funds. The company needed a website that reflected its technical expertise and leadership in digital investing while remaining accessible and trustworthy to a wide audience.

Create a bold, modern website that clearly communicates Invictus's focus on innovation, transparency and data-driven investing.

The cryptocurrency investment space can be complex and intimidating for new investors. The design had to communicate authority and sophistication while simplifying technical ideas. The website also needed to highlight Invictus's pioneering approach in applying data science, machine learning and blockchain technology to investing.

I designed a clean, structured interface supported by bold typography, minimal layouts and a confident use of colour.

• Used strong statements and headlines such as “When data speaks, we listen” and “Master intelligent investing” to anchor the brand's tone of expertise and innovation.
• Developed modular content blocks to present complex ideas simply, such as Technical Excellence, Leading the Charge and Our Future in Blockchain.
• Applied a visual system balancing red and blue to symbolise precision, progress and trust.
• Prioritised legibility and hierarchy to guide users through Invictus's story and fund offerings with ease.

• A modern and credible website that positions Invictus Capital as a pioneer in data-driven cryptocurrency investing.
• Clear communication of the brand's expertise in data science, machine learning and blockchain.
• A cohesive visual identity that supports both technical sophistication and investor confidence.

The Invictus Capital website is no longer live following the company's closure and liquidation proceedings in 2023. This was a result of broader challenges within the cryptocurrency investment sector at the time, which affected several related businesses.

The Invictus Portfolio App allowed users to invest in, manage and monitor a range of blockchain-based investment funds directly from their mobile device. Similar in experience to platforms like Luno or Revolut, the app provided access to Invictus's core funds, including C10, C20, Hyperion, and the Invictus Margin Lending Fund (IML).

Create a professional yet approachable investment experience that brings together portfolio performance, trading capabilities and the latest news in one clear interface.

The app needed to merge the familiarity of consumer finance tools with the depth of institutional-grade crypto investing. It had to simplify complex blockchain fund structures and real-time performance data for everyday investors, while maintaining the credibility and precision expected from a financial product.

I led the end-to-end product design, ensuring the interface was clear, data-driven and easy to use.

• Designed intuitive dashboards showing fund holdings, performance history and real-time portfolio value.
• Developed a clean, modular design system that balanced technical data with visual clarity.
• Created seamless buy, sell and transfer flows that made trading Invictus funds as simple as managing fiat accounts.
• Integrated a news and insights feed to keep investors informed about market movements and fund updates.
• Worked closely with engineers and data teams to visualise blockchain-backed performance data in a way that built user trust.

• A mobile experience that made diversified crypto fund investing accessible to a wider audience.
• A cohesive design system that unified the Invictus product suite across web and mobile.
• Increased engagement and retention through real-time data visualisation and accessible market insights.
• Strengthened Invictus Capital's reputation as an innovative, data-driven leader in blockchain investing.

The Invictus Portfolio App is no longer available following the company's closure in 2023 as part of broader crypto market challenges that affected several related businesses.

Meridian is a dedicated crypto investment fund developed by Invictus, offering investors focused exposure to opportunities in the blockchain space. The fund needed a distinctive yet connected identity that would complement the Invictus master brand while feeling credible and trustworthy in its own right.

Create a clean, modern logo that reflects focus, stability and clarity, aligning with the fund's professional investment approach.

The fund needed to project trustworthiness and authority to appeal to serious investors, while standing apart from Invictus enough to give the product its own identity. The visual language had to feel confident and precise, signalling disciplined investment expertise.

I designed a minimal geometric mark formed by two mirrored triangles to suggest the letter “M” and evoke peaks on a horizon line, symbolising focus, direction and upward movement. The mark is contained within a circle for balance and cohesion. A clean, modern wordmark complements the symbol, while the strong blue palette conveys stability and trust.

• A simple, striking logo that conveys focus, stability and growth.
• Visually distinct yet aligned with the Invictus brand family.
• Works effectively across presentations, investor communications and digital platforms.