👋 Hi, I'm Justin
I design digital experiences that cut through the noise and leave a lasting impression.
I design for clarity in fast-moving teams. I’ve led teams across fintech, startups, and high-growth companies, covering UX, product design, brand, and creative direction. I balance strategic thinking with practical execution, staying close to the work.
I bring structure, focus, and calm. I help teams cut through the noise, make smart decisions, and keep moving.
From early idea to polished launch, I stay hands-on. I create clear, thoughtful experiences that make complex systems feel simple.
Whether you’re building from scratch or scaling fast, I help teams stay sharp, grounded, and user-focused.
Let’s make something that works beautifully and makes sense.
I believe great design is clear, consistent, easy to use, guides your attention naturally, and creates a connection.
My process
I follow a human-centred design thinking approach as well as the Lean UX mindset which embraces lean and agile methodologies, to ensure my design decisions are iterative, and are supported by research and feedback.
What I do best
UX / UI Design
I create beautiful human-centred digital experiences that inspire, captivate and motivate.
Graphic, Web, Product Design
I visually communicate using typography, photography and illustration to solve complex problems.
Cross-Functional Collaboration
I have an insatiable desire to collaborate, innovate and use a design thinking approach to all my projects.​​​​​​​
Creative Leadership
I create and deliver the creative vision of a project through digital, print and moving images, and offer support and mentorship.
Brand & Identity Design
I create strong brands and identities that are uniquely you and portray the right image to the people who matter most, your consumers.
Conceptualise & Implement Creative Solutions
Conceptualise and mock-up creative ideas, lead brainstorms, execute on integrated marketing campaigns and prototype products.
Clients I have had the pleasure of working with
Hobbies & Interests
I’m an active, outdoors-loving person who enjoys spending time with family, surfing, and competing in triathlons.
I’ve lived and worked in England, Australia, and South Africa, and I’m currently based in Cape Town. Holding a British passport, I’ve been fortunate to travel extensively across Europe, with additional trips to North America and Canada.